Poornima Couto Appointed as Senior Vice President and Chief Marketing Officer at ITC Infotech

Bengaluru, Karnataka, India, October 2025 — ITC Infotech has announced the appointment of Poornima Couto as Senior Vice President and Chief Marketing Officer. Bringing over two decades of rich marketing leadership experience across technology, retail, and hospitality sectors, Poornima will spearhead global marketing strategies, brand positioning, and customer engagement initiatives as ITC Infotech accelerates its growth in the digital transformation space.

Prior to joining ITC Infotech, Poornima served as Chief Marketing Officer and Head of Partnerships & Alliances at SLK, where she successfully revamped the SLK brand identity, built a high-performing marketing team, and led expansion initiatives across the United States and Europe. Her leadership was instrumental in strengthening client relationships and driving award-winning campaigns that positioned the company as a recognized player in global markets.

Earlier, during her impactful nine-year tenure at Wipro, Poornima played a central role in launching the company’s new brand identity, creating global campaigns such as Wipro Holmes, and establishing strategic sports partnerships with global icons like Chelsea FC, Wimbledon, and the US Open. Her work significantly boosted the company’s global visibility and enhanced customer engagement.

Before Wipro, Poornima gained valuable international exposure at Apparel Group in Dubai, where she managed marketing strategies for brands including Tommy Hilfiger, Aldo, and Kenneth Cole, and at Communiqué Advertising, where she led campaigns for global names such as Heineken, HP, Pizza Hut, and KFC. She began her career with the Radisson Hotel Group, where she managed marketing programs to drive sales and customer engagement.

Her extensive cross-industry experience and proven track record in brand building, market expansion, and innovative customer engagement strategies position her as a strong addition to ITC Infotech’s leadership team.

About ITC Infotech

ITC Infotech is a global technology solutions and services leader providing business-friendly solutions that enable future-readiness for clients. The company combines digital expertise, strong industry alliances, and deep domain knowledge from ITC Group businesses to deliver transformative solutions across industries, including Banking & Financial Services, Healthcare, Manufacturing, Consumer Goods, Travel, and Hospitality. ITC Infotech is a wholly owned subsidiary of ITC Ltd, one of India’s most admired companies.

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